Innovation 

Our Innovation approach

Listening to our customers and understanding the market has been pivotal to Norbrook's success. We have always endeavoured to create differentiated products, offering our customers additional or improved features such as new dosing formats, alternative packaging options or combination of active ingredients to name but some. Our innovation teams have brought customer and market insights to life and translated them into the world-class veterinary pharmaceuticals. 

How we Innovate

Norbrook's innovation process involves cross-functional teams who collaborate with in-country sales & marketing representatives. 

The research and development phase is a multi-stage process which begins with the product concept. Due diligence is then extensively carried out on the viability of the product. The product proposal then moves through to the series of development stages, before continuing on to production and testing. This progresses to securing successful regulatory licences to allow for the launch of the product for sale in markets around the world. The development and launch process is lengthy, requiring upwards of five years or more from initial product concept through to a successful launch of the product onto the market.

The Norbrook product model primarily involves the use of molecules that are already known and established in the pharmaceutical industry. These are developed with their own unique selling points so that these products can help our customers grow their business and improve the health of animals.