Norbrook strengthens marketing organisation with key appointments to shape customer-centric growth trajectory 

Newry, 19th February 2025: Norbrook Holdings Ltd strengthens its Leadership Team and renews its focus on growth and innovation with the appointment of Erwan Strullu as Global Marketing Director. This appointment reflects Norbrook’s efforts to advance commercially in a dynamic animal health industry.

Erwan will hold overall responsibility for driving Norbrook’s future category & portfolio strategy, shaping the company’s brand, and spearheading innovation and new product development (NPD).

Commenting on Erwan’s appointment, Andrea Iucci (CEO) said, “I am truly delighted to have Erwan join our team. As Norbrook continues to prioritise innovation and quality, this appointment underscores our dedication to creating customer-centric solutions rooted in excellence that will truly delight our customers.”

Erwan’s strong background in defining category strategies and focusing on rapidly expanding business areas will strengthen Norbrook’s marketing capabilities to adapt to the dynamic competitive landscape and evolving customer demands. He brings extensive experience in global brand marketing and strategic initiatives in the animal health industry, having driven growth and innovation initiatives at Vetoquinol, Bayer Animal Health, and Merial.

“I am thrilled to join Norbrook as it provides an exciting opportunity to contribute to a new chapter of growth, build a cohesive and inspiring global marketing team, whilst fostering strong collaboration with colleagues across all functions and geographies,” said Erwan. He added, “My immediate objective is to develop and implement global marketing strategies and commercial initiatives tailored to meet evolving customer needs.”

In addition to Erwan’s appointment, Norbrook is delighted to welcome Juliana Carrer as the new Global Marketing Category Manager for Companion Animal. Together, their expertise will enhance Norbrook’s ability to deliver innovative and impactful solutions across the business. In this crucial role, Juliana will focus on developing and executing category-specific marketing strategies and commercial initiatives that align with Norbrook’s business objectives. Her efforts will ensure these strategies are translated into actionable plans that drive growth, market share, and profitability.

As a trained veterinarian from Brazil, Juliana moved into marketing and business intelligence roles. In her most recent role as Global Brand Manager at Vetoquinol, she successfully managed a Parasitology portfolio with over 400 SKUs, driving significant category growth through new product launches and strategic acquisitions.

Juliana added, "I am delighted to join Norbrook and continue my commitment of working on innovative marketing campaigns and global strategies. I’m particularly passionate about finding creative ways to support the health and happiness of animals and their human families.”

Juliana’s appointment reinforces Norbrook’s commitment to driving growth in the Companion Animal category. With Erwan’s leadership and Juliana’s expertise, Norbrook is well-positioned to strengthen its marketing capabilities and build on its strong foundations to innovate and continue delivering customer value.

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About Norbrook Holdings Ltd.
Norbrook Holdings Ltd. is the ultimate holding company for all Norbrook’s trading businesses. Norbrook is a leading global provider of veterinary pharmaceuticals enhancing the health of animals. Norbrook, headquartered in Newry, Northern Ireland, distributes products to over 100 countries, with operations in the UK and Ireland, Europe, US, Africa, Australia and New Zealand.