() Andrea Iucci | Norbrook

Andrea Iucci


Andrea Iucci CEO

Andrea Iucci joined Norbrook as CEO in October 2023 from IDEXX where he was Vice President for Companion Animal Central and Eastern Europe at IDEXX following a distinguished career of over two decades in the commercial pharmaceutical sector. 

Andrea Iucci joined IDEXX in 2017 and during this time, he focused on expanding markets in Europe, the Middle East, Africa, China, Brazil, and Italy. Under Andrea's leadership, the IDEXX EMEA region almost doubled its revenues in the last five years. In recognition of his valuable contributions, he was promoted to the position of Senior Vice President and Corporate Office, EMEA in 2020. In this role, Andrea played a pivotal part in implementing the Operational and Commercial Ecosystem in multiple countries, leading to successful business expansion in key European markets. Throughout these strategic endeavours, he prioritised customers, regularly visiting practices to better understand their needs and cultivate partnerships to help grow their practices. His commitment to strategic thinking to develop people and businesses is present in his daily work.

Before joining IDEXX, Andrea worked at Abbott, where he held various positions, starting in 2012. He initially served as the General Manager for the Czech Republic and Slovakia in the EPD division. Later, he assumed the role of Regional Director for Abbott Pharmaceutical 
Division in Central Europe, followed by Director of the DVP, Great China Pediatric, Abbott Nutrition International in Shanghai, China, in March 2016. Prior to his tenure at Abbott, Andrea gained valuable experience in Marketing, Sales, and Regional Management roles with renowned companies like Pfizer, J&J, Zambon, and company management at Sigma Tau Group – Avantgarde.

From 2008 to 2012, during his tenure at the family-owned Sigma Tau Group - Avantgarde, Andrea successfully led the company with a diverse portfolio of around 150M Euro. This portfolio included prescribed products, branded generics, OTC medications, oral care, and food supplements. Under his guidance, the company experienced significant growth, owing 
to well-executed commercial and innovation strategies, disciplined investment decisions, and a strong focus on talent development. Andrea attended La Sapienza University in Rome, Italy, where he earned a degree in Business and Administration. 

Andrea, born and raised in Rome, Italy, has been happily married to Elena for 19 years. They live together in Amsterdam, Netherlands, with their two children: Alessandro (18 years old) and Beatrice (15 years old). Outside work, Andrea enjoys travelling, music, reading, sports and cooking.

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